Dec 29 2008
Conducting Business under Fictitious Names (D/B/A)
After deciding on a business form, the owner will need to come up with a legal name for the business. The legal name is the name of the person or entity that owns a business. The business may also be operated under a fictitious name.
The legal name of your business is your full name if you are the sole owner of your business. For a partnership, the legal name of your business is either the name given in your partnership agreement or the last names of the partners. If your new business if either a corporation or a limited liability corporation (LLC), your legal business name is the name that you registered with the state government.
A fictitious or “doing business as” (DBA) name is a business name that is different than your personal name, the names of your partners or the officially registered name of your LLC or corporation. It is another name that you use in the operation of your business instead of your personal name.
To find out if another business is already using the desired name, you can search state databases connected with the secretary of state or the state commerce division. These departments typically maintain business records and registration documents.
The owner should also determine if the proposed business name conflicts with a registered trademark. The United States Patent and Trademark Office (USPTO) maintains trademark records.
Although regulations concerning new businesses vary by location and business type, if you want to open a business or sell your products under a name that is different then your legal business name then you may need to file a fictitious name or DBA registration form with a government agency.
Depending on the name you choose, you may or may not have to register it with the government. In some states any business that doesn’t use the legal name of its owner as part of its business name must register the name as a fictitious business name. This allows customers to easily contact the business owner with a complaint or to take legal action against the business.
See the chart on the US Small Business Administration (SBA) Web site, which provides the requirements for fictitious name filing in all 50 states and territories.
If you use your full name in your business name, you don’t have to register it. For example, if you simply add a word or two after your full name to come up with a business name, such as John Doe Design. You can start using a name like this without filing any paperwork.
If you don’t use your full name, there are a couple of major reasons why you should register it:
• You won’t be able to enforce any contract that you sign under an unregistered name
• Many banks won’t open an account under your business name unless you provide proof that you have properly registered the name.